In your CRM, more than 15% of your contacts have changed company since your last interaction.
If your CRM contains 50,000 contacts... that's + 7,500 untapped leads! 7,500 people to contact because they're undoubtedly interested in your offers!
15% of new opportunities to seize 💪🏼
- New contacts in the company you've started prospecting ;
- New companies where your old contacts are now
Detecting company change is a real Trojan horse 🎠
Manually detecting contacts in your CRM who have just changed companies is such a daunting task for Sales teams.
Dropcontact's integration into your CRM (HubSpot and Pipedrive) does just that for you 💚
What is the "company change" feature in your CRM?
It's THE Game Changer for sales teams using a CRM, i.e. over 80% of companies 😉
As soon as you add a new contact or lead to your CRM, the record is enriched with Dropcontact. But it doesn't stop there. The tool automatically detects whether this person is still with the company you initially identified.
If your contact is no longer with the company, then a new, updated record is created and the "Company Change" field is updated with the value Current Position.
A note such as "This contact has left 'OLD COMPANY' to join 'NEW COMPANY'" is automatically added.
No time limit, even if your contact has changed companies 3 times since your last update, the last job and company is still identified by Dropcontact
🪄 It's almost magic!
Because a demo is better than a long speech...
Yes... it's that simple!
And last but not least, every day you receive an email alert with all the contacts who have just changed company.
The company change functionality is 100% GDPR compliant. In addition to appealing to Sales and Marketing teams, it's THE feature that appeals to DPOs.
Remember when still you had to go through Sales Navigator and do everything manually:
- Check every day, or regularly if your segment displays a "change of company" alert
- Go to the conta ct's LinkedIn profileIdentify the old company and the new one to retrieve all inherent information
- Go to your CRM to invalidate the old email address
- Create a new contact and company record if this one isn't yet part of your prospects
- Fetch the email address then verify it - make sure it's all legal and GDPR compliant. Finally include this new person in a campaign or contact them directly...
💡 This company change feature is much more than an alert. All contact information is updated, enabling Marketing and Sales teams to take advantage of this ideal moment to recontact that lead. And that really saves several hours a week and, above all, captures the momentum of your prospects.
How does business change detection work in your CRM?
Detecting, updating and alerting you as soon as a contact changes company is... completely AUTOMATIC.
You don't have to do a thing. Dropcontact takes care of everything!
To take advantage of this great feature, simply integrate Dropcontact with your HubSpot or Pipedrive CRM.
Integrating Dropcontact... literally takes 3 minutes and no development is required.
How to use the company change function in your CRM?
A filter for identifying CRM contacts who have recently changed companies
To easily identify contacts who have changed company, simply filter in your HubSpot CRM or Pipedrive CRM all contacts with the field "Company change" == "Current position".
On the contrary, to identify the companies you were targeting and from which your contact person has left, probably leaving the place to a new person, simply filter with the field "Company Change" contains "https://" on Pipedrive or do "Company Change" not contain "Position acutelle" AND "Company Change" == "known".
Thanks to this filter, you can prepare the automation that will automatically send a Cold Email or a communication action at an opportune moment thanks to this hyper-targeted segment.
Automation to contact your leads and prospects who have recently changed companies
Thanks to predefined filters, you can use your Cold Email tool to create a campaign targeting people who have just changed company.
This campaign arrives at the right moment 🚨
By adding a new contact or modifying a record, the contact is automatically identified as having changed companies or not. if this is the case, then the contact is automatically pushed into the right campaign with his or her new, updated data.
Thanks to Dropcontact, all the fields required for prospecting are complete, up-to-date and verified. You can run your Cold Email campaigns almost with your eyes closed, so you can concentrate solely on the copywriting and content of your approach.Your prospect follow-up strategy at the time of a business change is then super-optimized... and automated!
And if you need a helping hand 👍🏼 to write your Cold Emails sequences, we've got 7 steps to send the perfect Cold Email!
